01
Slow
Friction in the customer experience.
DPIX / DIGITAL COMMERCE
IRANBLUV2
Commerce. Re-engineered.
From a limited storefront to a connected commerce platform. Designed around the way business actually works.
Enter the experience
01 / DISCOVER
BUILT AROUND REAL WORKFLOWS
STRATEGY × DESIGN × ENGINEERINGSCROLL TO EXPLORE ↓IRANBLU / V2
01 / THE TURNING POINT
A growing business.
A limiting platform.
IranBlu had outgrown its WordPress storefront. Limited responsiveness, constrained customization and fragmented operations made the next step clear: rebuild the foundation.
02
Restricted
Constraints on specialized requirements.
03
Disconnected
A storefront separated from operations.
02 / A WORKFLOW, NOT JUST A SCREEN
Made for real people.
In the middle of real work.
For mobile-phone retailers sourcing inventory between conversations, customers and multiple devices. Search, navigate, compare and purchase—with one coherent visual language.
MOBILE FIRSTRIGHT-EDGE ACCESS
IRANBLU / THE EXPERIENCESCROLL THROUGH THE JOURNEY
Discover
Everything starts with discovery.
A specialized catalog, clear categories and search, brought together in the original IranBlu Home experience.
Navigate
The next step. Within reach.
Category selection stays in context. The right-edge navigation keeps key destinations close, designed around practical one-handed use.
Evaluate
See the details. Make the decision.
The product, specifications, variations and purchase controls form a clear hierarchy. Scroll brings the decision-making details into focus.
Order
A clear view of the next step.
The original order summary and payment-method details complete the presentation of the purchase flow.
04 / BEYOND THE STOREFRONT
The storefront is only the surface.
One platform. Full operational control. Behind the customer experience: product structures, configurable pricing, business rules and connected channels.
COMMERCE ENGINE
IRANBLUADMIN COREONE OPERATING FOUNDATION
Products & categories
Organize a specialized catalog around the products customers actually source.
Conceptual platform architecture. Select a module to explore its role.
05 / PRICING FOR A MOVING MARKET
Pricing built for a moving market.
Import costs and commercial conditions change. Centralized inputs and configurable rules give the business a clearer way to manage selling prices.
Less manual recalculation.
More commercial control.
Conceptual flow of configurable pricing inputs and business rules.
- 01
Purchase cost
The commercial starting point
- 02
Selected currency
A configured currency input
- 03
Exchange-rate input
Controlled by the business
- 04
Pricing rules
Configurable business logic
- 05
Selling price
The calculated output
- 06
Sales channels
The connected commerce layer
06 / BUILT TO EVOLVE
Rebuilt to evolve.
Nuxt, NestJS and SQL replaced the constraints of the legacy storefront with a foundation for specialized business requirements and continued development.
NUXT
The customer-facing experience.
NESTJS
Services, business rules and integrations.
SQL
Structured application and commerce data.
07 / EARLY COMMERCIAL VALIDATION
Real transactions.
Before the official launch.
1,000,000,000TOMAN
During the first week of online MVP testing, IranBlu reported one billion toman in sales.
Project-owner-reported sales volume during the first week of online MVP testing.
DESIGN × ENGINEERING × BUSINESS
More than an interface.
A system built for business.
From the customer journey to the operational core, IranBlu V2 connects product design and engineering around the realities of commerce.
Visit IranBlu ↗Let’s Build What’s Next.
A connected commerce experience designed around customers, operations and the changing needs of your business.
